EmQuartier Complete Guide: Floors, Stores & Insider Tips

EmQuartier: Phrom Phong's Premier Mall

EmQuartier is the crown jewel of Phrom Phong shopping. Connected directly to BTS Phrom Phong station, it's where locals shop, eat, and hang out. This guide covers everything you need to know.

Quick Overview

The Three Buildings

The Glass Quartier

The fashion building

Connected directly to BTS. High-end fashion, beauty, and accessories.

Key floors:

• G: Luxury brands, beauty
• 1: Premium fashion
• 2: Contemporary fashion
• 3: Sports, lifestyle

The Helix Quartier

The iconic one

Famous for its spiral garden design. Food, lifestyle, and the rooftop garden.

Key floors:

• G-2: Fashion, lifestyle
• 3-4: Restaurants
• 5-6: Food court, supermarket
• Rooftop: Helix Garden

The Waterfall Quartier

Entertainment & dining

Connected via skybridge. More dining and entertainment options.

Key floors:

• G-2: Retail
• 3-5: Restaurants
• Cinema level

Floor-by-Floor Guide

Ground Floor (G)

The Glass:

• Luxury brands (Gucci, Prada, Louis Vuitton)
• Beauty counters (Chanel, Dior, La Mer)
• Jewelry
• Watches

The Helix:

• More accessible fashion
• Beauty
• Accessories

Don't miss:

• Beauty Hall (great for samples)
• Central atrium events

---

1st Floor

Fashion focus:

• COS, & Other Stories
• Contemporary brands
• Premium casual

Key stores:

• COS (Scandinavian minimalism)
• & Other Stories
• Club 21

---

2nd Floor

Lifestyle & fashion:

• Loft (Japanese lifestyle store)
• More fashion brands
• Accessories

Must visit:

• Loft — Japanese stationery, home goods, quirky finds
• Great for gifts

---

3rd Floor

Dining begins:

• Restaurant row
• Sports brands
• Casual fashion

Top restaurants:

• Greyhound Café (Thai-Western)
• After You (desserts)
• Various Asian cuisines

---

4th Floor

More dining:

• Additional restaurants
• Wine & dine options
• Some retail

Notable spots:

• Sushi restaurants
• Wine bars
• Date night options

---

5th Floor (Helix)

Gourmet Market & Food Court

This is the floor locals use most:

Gourmet Market supermarket:

• Premium groceries
• Imported goods
• Ready-to-eat meals
• Fresh produce
• Bakery
• Wine section

Food Court (Eathai):

• Authentic Thai food
• Clean, organized
• ฿50-150 per dish
• Great variety

Why locals love it:

• One-stop food shopping
• Quick lunch options
• Quality ingredients
• Air-conditioned comfort

---

6th Floor (Helix)

More food options:

• Additional restaurants
• Often less crowded
• Good views

---

Rooftop: The Helix Garden

The Instagram spot

A spiraling garden with restaurants, bars, and incredible city views.

Features:

• Living wall of plants
• Spiral walking path
• Rooftop restaurants
• Sunset views
• Photo opportunities

Best restaurants here:

• Roast (coffee & brunch)
• Various rooftop dining

Tip: Come at sunset for best photos and atmosphere.

Best Restaurants

Quick Bites (฿100-300)

Casual Dining (฿300-600)

Nice Dinner (฿600+)

Best Coffee

Shopping Categories

Fashion

Luxury:

• Louis Vuitton
• Gucci
• Prada
• Balenciaga
• Bottega Veneta

Premium:

• COS
• & Other Stories
• Massimo Dutti
• Club 21 brands

Accessible:

• Zara
• H&M
• Uniqlo
• Cotton On

Beauty

Prestige:

• Chanel Beauty
• Dior
• La Mer
• La Prairie

Popular:

• Sephora
• MAC
• Benefit
• Clinique

K-Beauty:

• Innisfree
• Sulwhasoo
• Various Korean brands

Lifestyle

Home:

• Loft (Japanese)
• Zara Home
• Various boutiques

Electronics:

• Apple resellers
• Tech accessories

Books:

• Kinokuniya (best English bookstore in Bangkok)

Insider Tips

Saving Money

1. Tourist discount cards — Ask at information counter
2. Credit card promos — Many Thai cards offer discounts
3. Sale seasons — June-July, December-January
4. Tax refund — For tourists, ask for VAT forms

Avoiding Crowds

Best times: Weekday mornings, after 8 PM

Parking

• Basement parking available
• First 2 hours free with purchase
• Validate at customer service
• Can get crowded on weekends

Connecting to Emporium

A covered walkway connects EmQuartier to Emporium (the older sister mall across the street). Great for mall-hopping without going outside.

Services

Customer Service

• Located on G Floor
• Tourist discount registration
• VAT refund information
• Lost and found
• Stroller/wheelchair rental

Practical

• ATMs: Multiple locations
• Currency exchange: G Floor
• Toilets: Every floor (clean, modern)
• WiFi: Free throughout
• Nursing room: Available
• Prayer room: Available

Delivery

• Many stores offer delivery
• Gourmet Market delivers via app
• GrabMart available

Events & Promotions

Regular Events

• Fashion shows (atrium)
• Beauty events
• Holiday celebrations
• Art installations

How to Stay Updated

• EmQuartier Facebook page
• The Mall Group app
• In-mall signage
• Tourist information counter

Comparison: EmQuartier vs Emporium

Verdict: EmQuartier for trendy shopping and food; Emporium for quieter luxury shopping.

A Perfect Visit

Quick Visit (1-2 hours)

1. Enter from BTS
2. Browse G floor fashion
3. Head to Helix 5th floor
4. Eat at Eathai food court
5. Quick Gourmet Market shop
6. Exit

Half Day (3-4 hours)

1. Coffee at Roast (rooftop)
2. Explore Helix Garden
3. Shop floors 1-3
4. Lunch at nice restaurant
5. Gourmet Market for groceries
6. Browse Loft for gifts

Full Day

1. Morning coffee, rooftop
2. Serious shopping (all floors)
3. Lunch break
4. Cross to Emporium
5. Return for dinner
6. Evening drinks at rooftop bar

The Bottom Line

EmQuartier is more than a mall—it's Phrom Phong's living room. Whether you need groceries, a quick lunch, a full shopping day, or a nice dinner, it delivers.

Must-do:

• Walk the Helix Garden
• Eat at Eathai food court
• Shop at Gourmet Market
• Coffee at Roast
• Browse Loft for gifts

Pro tip: Get the tourist discount card on your first visit—it saves money throughout your stay.

Welcome to the heart of Phrom Phong.